WINNER – NOTTINGHAM TRENT UNIVERSITY GRADUATE FESTIVAL SHOWCASE 2025
BRIEF
Create a new visual identity for the School of Art and Design’s Graduate Festival that celebrates
“The Next Generation of NTU Creatives.”
CONCEPT
University is a transitional phase in a person’s life. Students go through various changes,
learn new things and try to find their identity while studying in university, much like a cocoon.
Graduation signifies the end of one stage and the start of a new one.
A metamorphosis.
SOLUTION
The core of the identity is the morphing typeface and secondary visuals that symbolizes transformation.
It acts as a visual metaphor for the growth students experience during their time at university—entering with uncertainty and emerging as confident individuals prepared to take on the challenges of the professional world.